Joziwood Media is a company that specializes in high quality video content creation for both corporate and television. Often it is very hard for media based brands to differentiate themselves, as they’re me 2 businesses. However we steered them through that saturation. Through distinct positioning, clear messaging and a premium identity.
The Joziwood Media brand required a solid foundation of research and consultation. Over the course of market and consumer research, client persona development, we were able to define both the target audiences and the most effective means of attracting them. The segmented yet synergistic brand architecture—showcasing both leadership and organizational development—was united by a brand personality that was methodically developed in our proprietary system. The Joziwood brand that emerged was centered on the value transformation—of individuals, of organizations, and of the nature of leadership itself. It was a compelling and ambitious brand personality that allowed us to craft an online presence with substance and authority.
© 2020 Artraction Media (Pty) Ltd